San Miguel Corporation formally announced its foray into real estate via its wholly owned subsidiary, San Miguel Properties, which aims to capitalize on the vast opportunities in property development as well as tourism promotion.
At the recently concluded Philippine Real Estate Fair (PREF), San Miguel Properties took a major step in re-branding and re-launching itself by announcing its plans for its current and upcoming projects.
The first among its real estate tourism efforts is the MonteMaria project. Situated in the town of Amuyong in Alfonso, Cavite, this venture is envisioned to serve as the country’s hub for “spiritual tourism”. A collaborative brainchild of Fr. Fernando Suarez and San Miguel Properties chairman Ramon S. Ang, this project is the company’s initial venture into building up the country into a “spiritual mecca”.
Unofficially dubbed as San Miguel Properties’ “New Jerusalem,” the project will cover a 33-hectare area, with spacious venues for weddings, baptisms, and other religious ceremonies, several retreat houses, and the world’s largest statue of the Virgin Mary. Rivaling the famous statue of Jesus Christ in Rio de Janeiro and towering over the Tagaytay ridge, the over 100-meter statue will serve as a beacon to attract the faithful.
With the “Only in the Philippines” campaign, San Miguel will promote its projects in Boracay, Busuanga, and Baguio. In Boracay, the project will be situated in Puka Beach, an undeveloped 28-hectare strip of white sand. As for Busuanga, similarly low-impact projects will be put up. In Baguio, it intends to develop low-impact condotels along Outlook Drive, right between Mines View Park and Baguio Country Club and an enclave of vacation homes set right in the center of a pine forest.
San Miguel Properties also re-introduced its current real estate developments: Bel Aldea, Maravilla, and Muralla in Cavite and Wedgewoods in Sta. Rosa Laguna. It also introduced San Francisco Laketown, a development that will recreate the beauty of San Francisco City, USA, right in the heart of Cavite.
Finally, the company also announced its support for the global design competition, “Design Against the Elements” or D.A.t.E., which is spearheaded by Illac Diaz.
With its “People, People, People” campaign, it is clear that San Miguel Properties is not only focused in simply developing and selling property. It approaches its corporate mission with a sense of social responsibility and commitment to country.
For details on San Miguel Properties, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.
Source: Manila Bulletin, 18 August 2010
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